When Life Technologies, a global biotech company with over 50,000 products and $3.7 billion in sales, began planning a website redesign, they knew that customer feedback would be key to their success. With frequently complex ordering processes and products split up on two different branded websites (Invitrogen.com and AppliedBiosystems.com), Life Technologies recognized that the first [...]

If you are looking to have a great time while networking with over 1,500 digital marketers, advertisers and business executives, then the upcoming Adobe Digital Marketing Summit in London is the place to be. The summit will take place May 15-16 at Battersea Evolution, one of London’s most dynamic event locations. Here at Kampyle we [...]

Big data has been receiving increased attention in the business community as a very important trend and growth area. This was most recently underscored by big data company, Splunk, enjoying a highly publicized and successful IPO last week. The articles recommended below, illustrate, in a practical, down-to-earth way, the enormous business value that big data [...]

With smart phone use, SMS and the mobile app market growing rapidly, the opportunities to engage your customers, uncover their pain-points and enhance their experiences – mobile or otherwise – are enormous. While every business needs to evaluate what method would work best for asking customers for satisfaction-related feedback, most organizations can capitalize on the [...]

Telling you that our CEO Ariel Finkelstein has done it again and that there is a great new article of his about leveraging customer feedback sounds like blunt self-promotion, doesn’t it? We admit: it certainly does. Still, if you are new to the hands-on usage of customer feedback and want to get a quick overview, [...]