Heineken & the Art of Inbound Marketing
The essence of good inbound marketing or online lead generation is to get the customer to WANT your service or product. All without you pushing, pulling or forcing a hard sell.
The below Heineken commercial, although a bit controversial (it seems to have been removed from Heineken’s official Youtube channel), elegantly makes this point.
Heineken and The Tiger Commercial
Special thanks to Jeremy Epstein of Never Stop Marketing for bringing this video to our attention.
While the first gentlemen goes for the hard sell and is rejected, the clever contender does something remarkable – something that earns him the attention and interest that he seeks.
In the business world, we all need to earn the attention of our target market. We need to attract our clients –and we do this by providing excellent user experiences, informative and interesting content, and by authentically engaging the customer.
What is your business doing to attract and convert online vistors? Share your thoughts on this topic with us – we love hearing from our readers!
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