One of the chief concerns for e-commerce sites and online vendors is shopping cart abandonment. Customers visit their site, browse products and even load their virtual shopping carts – only to click away at the last minute without consummating the online purchase. Of course, everyone wants to know what happened. Was it pricing, shipping issues, or perhaps a complicated billing page. It might even be something else entirely, but without any insight into the customers’ minds, no one will know for sure.

Is Google Analytics the Answer?

The brilliant Google Analytics video (below) would have you think that they can provide all the answers to explain shopping cart abandonment. However, analytics software can only show “what” the website visitor is doing but not the “why”. You can see at what point they clicked away from your site, but you still would need to guess why things went wrong.

Online Feedback Gives You The “Why”

Our integration with Google Analytics, offered Kampyle clients a comprehensive picture of their visitors’ behavior. They are now able to see both “what” their customers are doing and “why”. So although Google didn’t mention us in the video, we are certain that they really meant to.

About the author

Zev Schonberg is a Marketing Communications Manager at Kampyle. He loves learning new stuff, mountain biking and writing an occasional blog post.

You can connect with Zev via Google+, Twitter or LinkedIn.

Feel free to get in touch with him about his blog posts, mountain biking, or tips on being a parent for 5 great kids!

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