When Life Technologies, a global biotech company with over 50,000 products and $3.7 billion in sales, began planning a website redesign, they knew that customer feedback would be key to their success. With frequently complex ordering processes and products split up on two different branded websites (Invitrogen.com and AppliedBiosystems.com), Life Technologies recognized that the first [...]

Big data has been receiving increased attention in the business community as a very important trend and growth area. This was most recently underscored by big data company, Splunk, enjoying a highly publicized and successful IPO last week. The articles recommended below, illustrate, in a practical, down-to-earth way, the enormous business value that big data [...]

If you want to know how to reduce live support costs while enhancing customer experience for any online business, then our webinar is for you! Join us to hear Markus Eberhard, Head of Selfcare and Digital Support at Swisscom and Maarten Goedvolk, Senior Web Strategy Manager at KPN (Netherlands). They will share how using Kampyle [...]

In the last few years, companies have been focusing on truly crowning the customer as king. There is now a clear understanding that excellent customer experience and service is what drives retention, growth and increased ROI. Not surprisingly, SMBs and enterprises around the world are keen on engaging their customers and finding out how they [...]