With over 18 years of phenomenal marketing success, Sam Decker, founding CMO of Bazaarvoice and current CEO and founder of Mass Relevance, has much to offer both B2B and B2C marketers for SaaS start-ups. Sam recently shared his unique marketing insight with a large group of SaaS companies as part of a SaaS lecture series [...]

When Life Technologies, a global biotech company with over 50,000 products and $3.7 billion in sales, began planning a website redesign, they knew that customer feedback would be key to their success. With frequently complex ordering processes and products split up on two different branded websites (Invitrogen.com and AppliedBiosystems.com), Life Technologies recognized that the first [...]

If you are looking to have a great time while networking with over 1,500 digital marketers, advertisers and business executives, then the upcoming Adobe Digital Marketing Summit in London is the place to be. The summit will take place May 15-16 at Battersea Evolution, one of London’s most dynamic event locations. Here at Kampyle we [...]

Big data has been receiving increased attention in the business community as a very important trend and growth area. This was most recently underscored by big data company, Splunk, enjoying a highly publicized and successful IPO last week. The articles recommended below, illustrate, in a practical, down-to-earth way, the enormous business value that big data [...]