With over 18 years of phenomenal marketing success, Sam Decker, founding CMO of Bazaarvoice and current CEO and founder of Mass Relevance, has much to offer both B2B and B2C marketers for SaaS start-ups. Sam recently shared his unique marketing insight with a large group of SaaS companies as part of a SaaS lecture series [...]

If you are looking to have a great time while networking with over 1,500 digital marketers, advertisers and business executives, then the upcoming Adobe Digital Marketing Summit in London is the place to be. The summit will take place May 15-16 at Battersea Evolution, one of London’s most dynamic event locations. Here at Kampyle we [...]

Big data has been receiving increased attention in the business community as a very important trend and growth area. This was most recently underscored by big data company, Splunk, enjoying a highly publicized and successful IPO last week. The articles recommended below, illustrate, in a practical, down-to-earth way, the enormous business value that big data [...]

With smart phone use, SMS and the mobile app market growing rapidly, the opportunities to engage your customers, uncover their pain-points and enhance their experiences – mobile or otherwise – are enormous. While every business needs to evaluate what method would work best for asking customers for satisfaction-related feedback, most organizations can capitalize on the [...]