Austrian born and raised, reading Heinrich Böll’s “The Lost Honour of Katharina Blum” (1974) was standard fare in school. The great humanist Böll understood his novel as pamphlet against tabloid journalism ruining lives with their bold lies, and it made a strong impression on me at a time still yearning for justice like many teenagers [...]

We are happy to introduce you to our guest blogger Jeremy Epstein, founder of NeverStopMarketing, a marketing consultancy that – in his own words – “is not just a company, but a mantra”. Same holds true for Jeremy’s writing: As soon as he is convinced that there is an important message to share, he will [...]

Are you overwhelmed by all the headlines, blogs and consultants proclaiming that everyone must jump on the social marketing bandwagon? Are you uncertain how to fully incorporate social media into your online marketing strategy? If you are, don’t worry – you are in good company. Over 85% of companies surveyed by Harvard Business Review admitted [...]

It is very common these days to get stuck thinking about the best strategy to get prospects to sit up and take notice of your marketing messages. This is by no means an easy feat. An opt-in email will help you to overcome the challenge. You don’t have to be an Einstein to figure out [...]