GetApp.com is a vertical search engine for enterprise application buyers and providers. Visitors to the site are there to research and compare applications or promote their products in a cost-efficient channel.  Peer reviews are a core offering of GetApp.com, providing a valuable resource for both potential application buyers and the companies looking to bring their applications to users.  In short, user-generated content is at the core of GetApp.com’s business.
Connecting with the users who create that content was a key goal from the beginning, said GetApp.com co-founders Manuel Jaffrin and Christophe …

2tor provides logistical components to colleges and universities that wish to offer online education.  The company needed a tool to give students and professors an easy way to provide feedback regarding the functionality of its learning management system (LMS), as well as on the value of particular coursework and instructors.
In searching for such a tool, 2tor discovered Kampyle, feedback analytics and the ability to seamlessly integrate users’ authentic voices into its existing Salesforce.com data.

Students at the University of Southern California’s school of education are using Kampyle to give 2tor …

By the time most of us celebrate our third birthdays, we’ve learned to walk, talk, sing and play well with others.  We’ve acquired a little circle of friends and perhaps too many toys.  We’ve taken babysteps toward adulthood, still years in the future.
When Kampyle turned three-years-old earlier this week, our milestones were much grander.  In our first few years alone, we’ve achieved more than some companies do in a lifetime.  More than 600 million users have seen the Kampyle feedback button on Web sites and products around the world since …

Kampyle has recently made some new and important additions to the feedback form and to the data displayed in each individual feedback item. Probably the most important addition is the new possibility of asking users to submit more contact details (phone, name and address) in addition to the existing email submission field.
These improvements are a great opportunity to discuss Kampyle’s individual feedback items, in which all the data on a single feedback is displayed. Every feedback item is, after all, the heart of our system, and understanding its structure can …

A good salesperson or customer service representative knows a personal touch goes a long way towards closing a deal. Customers sometimes feel that touch is missing online, but it does not have to be that way. With this in mind, Kampyle is excited to introduce our new integration with Salesforce.com.
The new Kampyle Salesforce.com AppExchange solution lets you combine user feedback with your Salesforce.com CRM data in real time so you can increase sales and customer engagement. Integrating your valuable CRM data with feedback analysis of WHY customers act in certain …

After a number of recent, widely reported stories of companies getting slammed on Twitter and Facebook for poor customer relations, businesses are learning that the cost of not engaging with customers is great, and it is public.
Nestle is the latest brand to see consumers mobilize online, most recently in response to corporate policies regarding deforestation and destruction of orangutan habitats. Protesters have taken their complaints to the company’s Facebook page, and the whole matter is playing out on a worldwide stage.
Social media has given the customer a voice, and organizations …

Dinosaurs get a bum rap for being outdated, obsolete creatures. The bright green brontosaurus welcoming visitors to e-mail marketer Bronto’s Web site is helping to change that perception.  Along with the image of its Jurassic icon, forward-thinking Bronto gives visitors and customers on its site a Kampyle Feedback Form in the corner of each page.  Direct input from users helps Bronto, an award-winning firm, maintain a competitive advantage in its field.
“We chose Kampyle for our feedback analytics because we found that we weren’t able to isolate the full reason why …

When someone runs a storefront business, there are several ways to ascertain why customers behave in certain ways, why they choose one product over another and why they might decide to walk out the door without making a purchase.  Business owners can observe customers’ expressions and body language, note which displays cause them to look twice and directly ask for feedback during 30-second chats in the store aisles.
Internet-based businesses of all sizes need that same insight into customer behavior, and they can get it in a more systematic, analytically rich …

Twiddy & Company, an online vacation rental provider for the Outer Banks of North Carolina, has been in business for more than 30 years. It would have been easy for Twiddy to lean on its long history rather than looking for new ways to engage directly with customers, but the forward-thinking company wondered whether it could improve customer experience by soliciting direct feedback.
Twiddy integrated Kampyle with Google Analytics and quickly saw a correlation between specific customer input and high bounce rates on certain pages of its site. Within just the …

Feedback analytics are valuable for companies of all sizes – the largest, multi-national brand needs to listen to its customers as much as the one-person business operating out of a small storefront.  The method of collecting, analyzing and acting on customer input is the same for any Kampyle user, big or small.  Beyond the egalitarian nature of feedback analytics, though, small businesses might find themselves coveting the marketing resources of their larger peers.
That’s why we admire the premise of John Jantsch’s blog, Duct Tape Marketing.  When we saw that he …