If Big Data is important to you, then the eMetrics Marketing Optimization Summit in San Francisco, March 4-9, is the place to be. Participants will hear from executives at companies like Expedia, Intuit, and Walgreens, about online marketing, analytics, optimization and more. The summit will be also be a great networking event, with cutting-edge technology [...]

Enterprises around the world have been successfully using the Net Promoter system to increase customer satisfaction and grow their ROI. Apple used it to become one of the most successful bricks and mortar retailers. Charles Schwab used it to regain their position as a leader in the banking industry. And Rackspace used it to become [...]

Kampyle clients know that when collecting online customer feedback, you can immediately and automatically follow-up with customers by sending them customized auto-reply emails (based on business rules). You can also post messages to the Facebook wall of customers who connected with your site via Facebook Connect. These inbound marketing efforts are great for branding, providing [...]

With smartphones and mobile communication on the rise, QR codes are popping up everywhere. Recently, we were asked by a client to create and manage QR codes for their internal, B2B conference. Their primary goal in using QR codes was to monitor attendee feedback in real time, but this eventually expanded to include other cool [...]

Many manufacturers, in a wide range of industries, rely on a network of distributors and dealers to sell their products. To help facilitate their distributors’ selling process, manufacturers provide sales enablement material such as extensive and up-to-date product specs, technical details, price calculators and documentation for complex RFQs. Typically, this information is made available via [...]

Some of your customer just gave you a score of 7 or 8 (on the Net Promoter scale), establishing them as Passives. While not as negative as Detractors, this group still brings little positive energy to your business. They are not too likely to recommend your product or service, and are more easily persuaded to [...]

As companies become increasingly customer-centric, online feedback is playing a major role in ensuring that the voice of the customer is heard, loud and clear. Quick, intuitive and easy-to-use feedback forms have definitely made a significant impact in getting more customers to share their concerns and issues. However, sometimes, words are just not good enough [...]

Providing your online visitors a way to share their issues and concerns with you is integral in creating an excellent customer experience. This feedback can be used for informed website optimization, lead generation and economical support. At the very least, it will stop angry customers from taking to the street with megaphones! Of course, every [...]

I recently read The Ultimate Question 2.0 and I must say that the likelihood that I’d recommend this book to a colleague or friend, on a scale of 0-10, would definitely be a 10! In all seriousness, it’s an absolute pleasure to read with fantastic and illustrative stories along with compelling arguments for using this [...]

Working at Kampyle is fantastic. The atmosphere is one that engenders open and clear communication. This is both, part of the Kampyle culture as well as the culture of the companies that we serve. In this blog post, one of our senior developers, Mendi Shapiro shares his own view about how Kampyle’s feedback platform impacts [...]