Wouldn’t it be great if you could diagnose the health of your business with just one question? According to the proponents of the Net Promoter System, you can! The Net Promoter System is a customer loyalty metric developed by Fred Reichheld, Bain & Company, and Satmetrix. It was first introduced as the Net Promoter Score [...]

Last year on Cyber Monday a record-breaking $1.028 billion was spent by online consumers, making it the single, highest spending day of 2010. While the past can’t predict the future, online retailers and e-commerce sites are all looking forward to this popular shopping day for high-volume sales. To prepare retailers for the “kick-off” event of [...]

What do your customers expect? This is the question everyone in e-commerce is asking. Finding the answer is key to your online success. In our new e-book “Supercharge Your Online Retail Strategy with Real Customer Feedback” we offer you an aggregated view of the rich data Kampyle has collected between 2008 and 2011. Our e-book [...]

If you are looking to network with leading Internet entrepreneurs, executives, investors and journalists while gaining deep insight into the latest technologies and business models, the Noah Conference, this week in London, is the place to be. The annual conference, in its third year, is the brainchild of Marco Rodzynek, founder of Noah Advisors a [...]

Today Yahoo!7 Australia and Kampyle announced their co-operation in a joint press release. We here at Kampyle are happy to serve another Australian enterprise client with our expertise. “Yahoo!7 is about connecting our audience to the information and people that matter most to them, so it’s imperative that we offer an exceptional online user experience. [...]

One of the chief concerns for e-commerce sites and online vendors is shopping cart abandonment. Customers visit their site, browse products and even load their virtual shopping carts – only to click away at the last minute without consummating the online purchase. Of course, everyone wants to know what happened. Was it pricing, shipping issues, [...]

As we continue to expand our global client base and add value to their digital endeavors, we enjoy hearing from customers how we are positively impacting their bottom line. However, it’s also great to receive recognition from outside observers. Recently, First Analysis, a leading, Chicago based investment and equity research firm covered Kampyle in their [...]

Austrian born and raised, reading Heinrich Böll’s “The Lost Honour of Katharina Blum” (1974) was standard fare in school. The great humanist Böll understood his novel as pamphlet against tabloid journalism ruining lives with their bold lies, and it made a strong impression on me at a time still yearning for justice like many teenagers [...]

Right now, I am angry with Brian Solis. For the past few days, the quiet time driving home (job “done”, kids still out of sight – only distraction a one minute phone call to my husband to check we are still married) turns into a reminiscence of his beautiful video Our Digital Society in the [...]

A recent YouTube video depicts a 1 year old child that tries to tap and manipulate a magazine, mistaking it for an iPad touch screen. Aside from being cute and funny, the video contains a valuable lesson for user experience professionals. Often, when designing a product or website, we fall into the trap of assuming [...]