When someone runs a storefront business, there are several ways to ascertain why customers behave in certain ways, why they choose one product over another and why they might decide to walk out the door without making a purchase.  Business owners can observe customers’ expressions and body language, note which displays cause them to look twice and directly ask for feedback during 30-second chats in the store aisles.
Internet-based businesses of all sizes need that same insight into customer behavior, and they can get it in a more systematic, analytically rich …

“If you can’t describe what you are doing as a process, you don’t know what you’re doing.”

W. Edwards Deming

What is a process? A process is a part of the website that was created with a specific target in mind. It usually includes many pages working together for a common goal.
Every site has processes: registration, searching items, purchasing, shipping and more.
Every site has goals: selling …

This week, Kampyle has launched a new feature that is sure to make waves: Google Analytics Integration. This new feature uses Google’s recently published API to integrate web-analytics data with valuable feedback analytics data, providing never-before seen insights on user behavior.
The benefits of web-analytics have been demonstrated far and wide, and the many millions of sites using Google Analytics speak for themselves. But the more evident the importance of Web-Analytics was, the more apparent it became that while knowing what your users did on your website is very important, knowing …

Many conversations we have had over the past year have revealed to us that there is a certain amount of confusion among website owners regarding the feedback tools available to them on the web. Many of them feel confused, or are not aware of the differences between the various services such as “Voice of Customer”, “Surveys”, “Feedback Analytics” etc. That’s why we thought they could benefit from a post explaining the available methodologies to collect the website users’ subjective data and the differences between them.
More and more website owners today …