Kampyle is starting off the New Year with a partnership that will mean even greater customer insight for our users. Today, Kampyle announced it is the first partner for Nedstat’s User Experience platform, a Web analytics solution that uses behavioral insights to optimize customer interactions.
This is a partnership that offers Kampyle and Nedstat users access to the five W’s – who, what, when, where, and the elusive WHY – all in one integrated view.
Joint customers can take advantage of the bilateral integration to analyze and act on the same data …

“If you can’t describe what you are doing as a process, you don’t know what you’re doing.”

W. Edwards Deming

What is a process? A process is a part of the website that was created with a specific target in mind. It usually includes many pages working together for a common goal.
Every site has processes: registration, searching items, purchasing, shipping and more.
Every site has goals: selling …

This week, Kampyle has launched a new feature that is sure to make waves: Google Analytics Integration. This new feature uses Google’s recently published API to integrate web-analytics data with valuable feedback analytics data, providing never-before seen insights on user behavior.
The benefits of web-analytics have been demonstrated far and wide, and the many millions of sites using Google Analytics speak for themselves. But the more evident the importance of Web-Analytics was, the more apparent it became that while knowing what your users did on your website is very important, knowing …