Diabetes is a disease that affects the entire family. Whether you’re a parent, sibling, or child of someone suffering from diabetes, your support and understanding can make all the difference. The American Diabetes Association (ADA) provides the resources to help families adjust to life with the disease. The Association funds research, delivers quality services and provides individuals with credible information. It now uses the Web to deliver many of those offerings, and the forward-thinking group realized the Internet also opened up a two-way communications option that could be used to improve every aspect of the Association’s work.

The ADA has many constituencies and an eagerness to listen to feedback from those groups. Beyond family members and healthcare providers, the organization offers invaluable support to its online community, a group of individuals that understands the unique challenges posed by the disease. Because of its growing online presence, the ADA needs to ensure that its website can meet and exceed the needs of more than 50,000 people each day. Digital marketing manager Jill Ammon has told us, “People need this information to learn how to manage their diabetes, and we need to know we’re delivering it clearly and effectively.”

When the association discovered Kampyle Feedback Analytics in 2009, it was able to instantly craft a real-time communication channel with its visitors. Today, the organization receives more than 1,000 feedback forms per month, and it is able to incorporate the “customer” voice into the website’s offerings. Our solution has helped the Association instantly detect glitches in popular tools, improve aspects of online and offline support, and design distinct content pieces aimed at delivering portable and packaged meal-planning tools.

READ THE FULL CASE STUDY >

City Beach Australia – a retailer catering to young people who love skating, surfing and urban fashion – is known for the inviting atmosphere of its 60 locations across Australia. The company’s physical stores are fun places to hang out, with skate parks, DJs and other diversions to augment its apparel and accessory offerings. City Beach wanted to replicate that feeling on its website.

We helped them make that happen.

In its first month of using Kampyle Feedback Analytics, City Beach Australia fielded 850 submissions from users that shaped the company’s approach to creating a hip website that matches the feel of its successful stores. City Beach made the most of that customer-delivered information, integrating Kampyle with Google Analytics and funneling pointed critiques to stakeholders in its marketing, e-commerce and contact center departments.

The results are as cool as hanging ten on a juicy wave.

Since implementing its new website initiatives including Feedback Analytics, City Beach Australia has seen a 30 percent increase in online sales and a 25 percent increase in conversion rates. The company has fulfilled its vision of using its greatest asset – its customers – to create an online store with the ambiance, appearance, products and functionality that drive sales.

Click here to read more about City Beach Australia’s success with Kampyle in our new case study, or check out the new video:

Connecting with the users who create that content was a key goal from the beginning, said GetApp.com co-founders Manuel Jaffrin and Christophe Primault.  Primault and Jaffrin implemented Kampyle into their Web site before officially launching the company.  Within two days of its debut, GetApp.com had more than 100 pieces of feedback from early users.

That direct input from GetApp.com visitors enabled the company to quickly identify bugs and design hiccups, such as browser compatibility issues.  The result was a smoother launch that set the stage for GetApp.com to grow.  The company now lists more than 2,300 applications across more than 300 categories.

“The backbone of GetApp.com is user-generated content,” said Primault.  “So, the importance of getting and capturing user feedback was key from day one.”

In addition to enabling GetApp.com to monitor feedback in real-time, Kampyle provided the company with a means to engage in direct conversations with users and build a transparent business.  GetApp.com is also pleased with Kampyle’s scalability and analytics capabilities, both critical features as GetApp.com continues to grow.

Want to learn more about GetApp’s success story? Read our case study with GetApp, or watch the  GetApp video testimonial to learn more:

By the time most of us celebrate our third birthdays, we’ve learned to walk, talk, sing and play well with others.  We’ve acquired a little circle of friends and perhaps too many toys.  We’ve taken babysteps toward adulthood, still years in the future.

When Kampyle turned three-years-old earlier this week, our milestones were much grander.  In our first few years alone, we’ve achieved more than some companies do in a lifetime.  More than 600 million users have seen the Kampyle feedback button on Web sites and products around the world since we first launched our solutions.

Since our birth, Kampyle has:

• Delivered two innovative, unmatched feedback analytics applications — Kampyle for Websites and Kampyle for Software;
• Created a third solution, now in Beta — Kampyle for Desktop Applications;
• Grown our customer base at a rate of 600 percent, with more than 35,000 customers worldwide, including Mozilla, KPN, O2, Rent.com, B&H, The American Diabetes Association and EyeBuyDirect.com;
• Seen Kampyle users report a 17 percent increase in their customers’ satisfactions;
• Partnered with industry powerhouses – including Google, Salesforce.com, Omniture and Nedstat – in order to deliver the most complete, integrated offering available; and
• Joined forces with other key partners, including GoDaddy, ConstantContact, Web.com, Amdocs and others.

Not bad for a three-year-old, huh?

We want to invite you to our birthday party.  We’re holding it on your company’s Web site, and in your goodie bag, you’ll find direct, actionable feedback from your customers that will enable you to increase conversion rates and user satisfaction.

Thanks for helping to make our first three years so successful.  We look forward to working with you for many more.

Dinosaurs get a bum rap for being outdated, obsolete creatures. The bright green brontosaurus welcoming visitors to e-mail marketer Bronto’s Web site is helping to change that perception.  Along with the image of its Jurassic icon, forward-thinking Bronto gives visitors and customers on its site a Kampyle Feedback Form in the corner of each page.  Direct input from users helps Bronto, an award-winning firm, maintain a competitive advantage in its field.

“We chose Kampyle for our feedback analytics because we found that we weren’t able to isolate the full reason why people were bouncing off of our site,” said Sally Lowery, Bronto’s director of demand generation.  “Kampyle is a great tool for us to analyze what’s working and what isn’t working, beyond what traditional analytics does.”

Lowery said Kampyle has helped Bronto identify problems the company didn’t realize it had on the site and offer customers something they had been silently yearning for: an easy way to deliver feedback to the company.

Bronto is using Kampyle to build stronger connections to its customers, an essential action for smart e-tailers who wish to avoid becoming internet fossils.

Watch the Bronto video testimonial:

When someone runs a storefront business, there are several ways to ascertain why customers behave in certain ways, why they choose one product over another and why they might decide to walk out the door without making a purchase.  Business owners can observe customers’ expressions and body language, note which displays cause them to look twice and directly ask for feedback during 30-second chats in the store aisles.

Internet-based businesses of all sizes need that same insight into customer behavior, and they can get it in a more systematic, analytically rich manner than their onsite counterparts.  Our recently announced bilateral integration with Omniture gives our joint customers the answers to critical questions that affect every aspect of their business.

Omniture tells businesses WHAT is happening on their Web sites; Kampyle Feedback Analytics explains the WHY. The possible questions businesses can now answer are endless, and the results will be higher conversion rates, reduced churn and improved customer satisfaction.

Our partnership with Omniture is one more way we’re enabling you to know your customers better, even more so than if you observed and spoke with them directly in a traditional shop.  Learn more about our newest integration with Omniture in our resource center.

Twiddy & Company, an online vacation rental provider for the Outer Banks of North Carolina, has been in business for more than 30 years. It would have been easy for Twiddy to lean on its long history rather than looking for new ways to engage directly with customers, but the forward-thinking company wondered whether it could improve customer experience by soliciting direct feedback.

Twiddy integrated Kampyle with Google Analytics and quickly saw a correlation between specific customer input and high bounce rates on certain pages of its site. Within just the first few days of its Kampyle implementation, Twiddy made changes in its Web site’s color, layout and functionality.

The ability to see not only what customers do, but also to learn why they do it has inherently changed this e-tailer’s business, increasing rental sales and repeat customer visits. Feedback analytics, now part of Twiddy’s strategic marketing plans for the future, help this Kampyle customer learn what its users are thinking and put that information to work.

Read Twiddy & Co.’s great case study, and watch their video testimonial on Kampyle:

The Kampyle team is demonstrating and exhibiting at the upcoming Omniture Summit from March 2-5 in Salt Lake City, Utah.

At the summit, the Kampyle team will provide conference attendees with a first look at our upcoming integration with Omniture. If you are interested in receiving a personal demonstration at our booth, please email us at: sales at Kampyle dot com, or call us at 646 452-9480.

As a showcase sponsor of the summit, Kampyle is offering its customers a $100 discount on conference registration. Take advantage of this incentive and head out to ski country for three days full of training and education from Omniture partners, customers and industry experts.

To get a $100 discount from Kampyle, please email us at: sales at Kampyle dot com, and we’ll send you the coupon code.

We will release more details of this new integration with Omniture closer to the date of the summit, so stay tuned to our blog for more information.

In addition to general sessions with marketing pioneer Seth Godin and Wired Magazine Co-Founder John Battelle, the summit will feature more than 50 breakout sessions on topics including optimizing marketing ROI, customer engagement and conversion optimization tactics.

We hope to see you there!

The Kampyle team.

It doesn’t take magic for a company to transform an unhappy customer into a satisfied, loyal cheerleader for its brand. It takes an effort to listen and a dedication to turning customer feedback into action.

InkJetSuperstore.com, a reseller of printer consumable products, saw that formula for transformation come to life when it implemented Kampyle. Since adding feedback analytics to its Web site, InkJetSuperstore.com has experienced an 8 percent increase in conversion rates and a 5 percent reduction in phone calls to customer service. When the company receives negative feedback from a prospect regarding a product, service or Web site function, Kampyle alerts customer service agents who send back a personal response, often along with a discount or refund, turning potential critics of the company into strong supporters.

Among the more than 300 feedback items InkJetSuperstore.com receives each week are details that also help the company to anticipate future needs, sales opportunities and site upgrades. In a crowded marketplace, feedback analytics are giving InkJetSuperstore.com a competitive advantage.

Read more about InkJetSuperstore.com and Kampyle in our resource center.

Kampyle is starting off the New Year with a partnership that will mean even greater customer insight for our users. Today, Kampyle announced it is the first partner for Nedstat’s User Experience platform, a Web analytics solution that uses behavioral insights to optimize customer interactions.

This is a partnership that offers Kampyle and Nedstat users access to the five W’s – who, what, when, where, and the elusive WHY – all in one integrated view.

Joint customers can take advantage of the bilateral integration to analyze and act on the same data regardless of whether they are accessing it via Kampyle or Nedstat’s Sitestat solution. The complete integration is easy to use and helps companies answer the critical question of “why” behind their users’ behavior.

This partnership extends Kampyle’s value proposition to a much broader market of users worldwide. Joint Kampyle/Nedstat users can now easily bring the customer’s voice into their analytics to gain a real understanding of usability, satisfaction rates and user experience.

See our press release with Nedstat for more information.