It doesn’t take magic for a company to transform an unhappy customer into a satisfied, loyal cheerleader for its brand. It takes an effort to listen and a dedication to turning customer feedback into action.
InkJetSuperstore.com, a reseller of printer consumable products, saw that formula for transformation come to life when it implemented Kampyle. Since adding feedback analytics to its Web site, InkJetSuperstore.com has experienced an 8 percent increase in conversion rates and a 5 percent reduction in phone calls to customer service. When the company receives negative feedback from a …

Kampyle is starting off the New Year with a partnership that will mean even greater customer insight for our users. Today, Kampyle announced it is the first partner for Nedstat’s User Experience platform, a Web analytics solution that uses behavioral insights to optimize customer interactions.
This is a partnership that offers Kampyle and Nedstat users access to the five W’s – who, what, when, where, and the elusive WHY – all in one integrated view.
Joint customers can take advantage of the bilateral integration to analyze and act on the same data …

A company that truly believes in its own product uses that product, and that mantra is what led Kampyle to  the new Web site design we launched today. Our focus is on helping other businesses listen to customers’ direct feedback in order to find out WHY those customers do certain things on a Web site – why they purchase one item over another, why they spend more or less time browsing, why they abandon a shopping cart before clicking “purchase.”
Even as we’ve been creating solutions to help you get direct, …