The Kampyle team is demonstrating and exhibiting at the upcoming Omniture Summit from March 2-5 in Salt Lake City, Utah.

At the summit, the Kampyle team will provide conference attendees with a first look at our upcoming integration with Omniture. If you are interested in receiving a personal demonstration at our booth, please email us at: sales at Kampyle dot com, or call us at 646 452-9480.

As a showcase sponsor of the summit, Kampyle is offering its customers a $100 discount on conference registration. Take advantage of this incentive and head out to ski country for three days full of training and education from Omniture partners, customers and industry experts.

To get a $100 discount from Kampyle, please email us at: sales at Kampyle dot com, and we’ll send you the coupon code.

We will release more details of this new integration with Omniture closer to the date of the summit, so stay tuned to our blog for more information.

In addition to general sessions with marketing pioneer Seth Godin and Wired Magazine Co-Founder John Battelle, the summit will feature more than 50 breakout sessions on topics including optimizing marketing ROI, customer engagement and conversion optimization tactics.

We hope to see you there!

The Kampyle team.

An informed e-tailer leverages his greatest asset – customer feedback – to turn casual visitors into loyal, returning purchasers. EyeBuyDirect.com, the leading online eyeglasses shop, is using Kampyle to do just that.

After moving from a basic quantitative analytics solution to Kampyle’s Feedback Analytics, EyeBuyDirect.com saw an immediate benefit. With a clear understanding of why its customers make certain choices online, EyeBuyDirect.com now has a conversion rate of at least 30 percent and a reliable method for optimizing inventory based on clearly communicated customer wishes.

EyeBuyDirect.com uses Kampyle to answer business questions critical to its success:

• Where should we place ads?
• Which frames should we stock in greater quantities?
• Which products should we stop selling?
• Are customers more likely to buy if they use our virtual dressing room?
• Does our Web site make it easier or more difficult for customers to complete purchases?

Kampyle Feedback Analytics deliver detailed answers to these queries, as well as to the all-important question of why customers make the choices they do. It is that level of personal input that helps EyeBuyDirect.com and thousands of other Kampyle users move their customers from “window shoppers” to satisfied buyers.

Read more about Kampyle and EyeBuyDirect.com in our resource center.

Kampyle is starting off the New Year with a partnership that will mean even greater customer insight for our users. Today, Kampyle announced it is the first partner for Nedstat’s User Experience platform, a Web analytics solution that uses behavioral insights to optimize customer interactions.

This is a partnership that offers Kampyle and Nedstat users access to the five W’s – who, what, when, where, and the elusive WHY – all in one integrated view.

Joint customers can take advantage of the bilateral integration to analyze and act on the same data regardless of whether they are accessing it via Kampyle or Nedstat’s Sitestat solution. The complete integration is easy to use and helps companies answer the critical question of “why” behind their users’ behavior.

This partnership extends Kampyle’s value proposition to a much broader market of users worldwide. Joint Kampyle/Nedstat users can now easily bring the customer’s voice into their analytics to gain a real understanding of usability, satisfaction rates and user experience.

See our press release with Nedstat for more information.

Here at Kampyle, one of our biggest priorities is helping our online retail customers get ready for the holiday season using our Kampyle for Websites solution, which provides Feedback Analytics based on customer opinions. Industry analysts are projecting a sales increase of eight percent from 2008, resulting in a total $44 billion holiday season. This is great news for e-tailers’ bottom lines, if they can convert visitors to customers.

We asked a few of our online retail customers using Kampyle to give us some of their immediate recommendations for increasing engagement with customers during the holiday season. In addition to using Kampyle, here’s what they had to offer:

1. Offer free or reduced shipping – Our customers tell us that this is the number one way to a shopper’s heart (and wallet) during the busy holiday season.

2. Use consumer reviews to woo customers – Shoppers seek a dialogue surrounding products, craving validation from other customers before adding to their shopping cart.

3. Increase use of social media – Facebook and Twitter are two examples of how our customers are engaging with shoppers to promote their online businesses, as well as highlight sales and discounts for shoppers.

With clear demands from prospective consumers and a large increase in Web sales anticipated, this holiday season offers a tremendous chance to expand and develop long-term customers, retaining them well beyond the holidays.

As e-tailers ramp up their efforts to attract and retain customers, they cannot afford to neglect their customers feedback. One way to easily capture customer input is through our Feedback Analytics. Our platform integrates consumer wants and helps retailers take advantage of increased customers, yielding real, measurable change in the usability of e-commerce sites, as well as stronger customer satisfaction and loyalty that leads to sales growth. With a consumer hunger to connect to businesses and a strong desire to provide feedback, Kampyle feedback forms offer shoppers another avenue to satiate their needs. With the rapid approach of Black Friday and Cyber Monday, as well as the rest of the holiday shopping season, our Feedback Analytics allows Web site owners the ability to track the success of their holiday sales preparation, and to continue to improve as the year closes and into 2010.

Kampyle’s User Integration feature integrates with your system to automatically recognize your logged-in users, and allow you to receive contact details for every feedback submitted, without asking for it again. You already have the contact information of your logged in users. Why ask them for it again when they provide feedback? User Integration makes life easier for users and website owners alike.

Here is how it works:

A simple implementation procedure allows Kampyle to automatically recognize your website’s logged-in users. When they submit feedback (while logged-in), Kampyle will attach their contact details to their feedback, without them having to enter them again in the feedback form. For the users, it’s just like submitting any other feedback, only faster. For you, the website owner, it significantly increases your ability to get back to your users, increase customer satisfaction, loyalty and ultimately improve your website.

This feature was created especially for websites member’s areas or other types of login systems and it can make a real difference for your website.

User Integration is available for Bronze users and higher. Click here to Upgrade!

You can read more about Kampyle’s User Integration feature and its implementation on our forum post on the subject.

This week Kampyle has added a feature that is a great example of how user feedback can help to improve your site and service: we have received feedback from our customers, we acted on it, and we are now better for it!

You may have found yourself in a situation in which you have received feedback whose relevance and importance you wish to emphasize or point out to someone else in your company. But what if that person doesn’t regularly access Kampyle? This may happen, for instance, when a bug is reported by a customer, and it would be great if a specific person in your development team could see it.

Until now there have been several ways of dealing with this such as exporting to excel or taking a screen shot of the feedback. But this week Kampyle has released a new tool that makes this much easier, quicker and simpler: feedback forwarding.

It is exactly what it sounds: when you encounter a feedback item in your feedback inbox that you would like someone else to see, you can simply forward it to him! Just click on the “Forward” link at the bottom of the feedback item box (or mark several items and click on the “Forward” button at the top of the page), write the recipient’s email address (and your comments) and send it like a regular email. It’s that simple, that fast, and that useful!

This new feature is available to the Bronze package users and higher.

We’d like to thank our customers who have contributed to this new feature, and take the opportunity to invite all of you to Get Feedback and Get Better!

The new Google analytics Integration service has been up for weeks and we received some great feedback – our customers love it! But our experience with feedback is such that we know that there is always room for improvement. That’s why Kampyle has already added some new functionalities to the service that make it even easier to understand WHAT your users are doing on your site (using Google Analytics data) and WHY they do it (using Kampyle’s Feedback Analytics data).

Here are some of the latest additions to the Google Analytics Integration feature in Kampyle…

Alerts: let the information come to you!

Kampyle’s alerts are notifications based on data originating from Google Analytics and Kampyle. The alerts were especially conceived by Kampyle to highlight potentially important information. Kampyle’s alerts can save you valuable time by bringing issues to your attention early, and in a clear, user friendly way. The Alerts page in the Google Analytics section allows you to view all alerts received so far, with the ability to drill down to the addition, you’ll be able to assess the impact of each reported level of individual feedback items to which each alert refers. In event by comparing it to the Visitors and Feedback Timeline chart, which shows the amount of visitors and feedback items received on your site over time.

Geographic Distribution: optimize your site and products for international users!

The Geographic Distribution page displays important information by combining geographic user data from Google Analytics with geographic feedback data from Kampyle. The page contains 3 charts: Feedback Conversion by Country, Geographic Distribution Details and Geographic Users Analysis.

- Feedback Conversion by Country: This map chart highlights the relation between the number of visitors on site and the amount of feedback submitted (feedback conversion). Areas in which the highest percentage of visitors submitted feedback (high conversion) are marked in darker colors, and vice-versa. Using this map chart, you’ll be able to quickly pinpoint issues of a regional nature (e.g. related to languages or localized browser settings) by checking why users from a certain country are submitting large amounts of feedback.

- Geographic Distribution Details: using this table, you can drill down and investigate further into the possible issues raised in the Feedback Conversion by Country map chart, and learn what users from each countries do on your website, as well as why they do it. The table lists all of your site visitors’ countries, alongside relevant information from Google Analytics (visits and bounce rate) and Kampyle (average grade, number of feedback items, most reported feedback). You can also view feedback items submitted by users in each country by clicking on the “Show Details” link to the right of each country row.

- Geographic Users Analysis: On this chart, countries are not highlighted, but positioned in relation to other countries and their amount of visitors and feedback items. By incorporating geographic user data from Google Analytics with user data from Kampyle, this chart provides a quick characterization of the activity of users from each country on your site. Through this comparative chart, you can get a more interpreted version of the data. For instance: countries from which your site has received many visitors as well as a lot of feedback will be found in the “high market relevance” quadrant. Countries from which your site has received less visitors, but large amounts of feedback will be found in the “high involvement” quadrant.

Visitor Loyalty: Learn what to do to keep loyal users and win new ones!

The Visitor Loyalty page provides information about site users at different “loyalty” levels. This is done by displaying the user loyalty information from Google Analytics (the number of times users have returned to the site), and combining it with feedback information about each group of users. For instance, in this section you can find out which was the most reported feedback among first time users, and compare it to the feedback provided by user who have returned multiple time to the site. The Visitor Loyalty page features the Feedback by Visitor Loyalty chart which displays the distribution of reported feedback items between New and Returning users, as well as which feedback categories were reported by each. In the Visitor Loyalty Details table below, you can drill down each loyalty group and find insights into the feedback submitted by users in each group. The table lists valuable information from Google Analytics (Visits Count and Total visits) and Kampyle (average feedback grade, number of feedback items, most reported feedback), and also allows you to drill down to the level of individual feedback items.

Top Landing / Exit Pages: learn what people say about your Exit and Landing Pages!

these 2 new pages (Top Exit Pages, and Top Landing Pages) use Google Analytics’ data about a site’s top exit and landing pages, combined with Kampyle feedback data to provide insights into these pages’ performance. With the feedback that characterizes your website’s top landing and exit pages, and a better understanding of your users’ behavior, you will be able to greatly enhance these pages’ performance. The data is displayed in 2 parts. The Entrances/Exits and Feedback Timeline chart uses Google Analytics data to display the number of entrances or exits to or from the site, and the amount of feedback received on these pages is displayed alongside it. Below the chart, the Top Entrances/Exit Pages Details tables list more information on each page, and allow you to drill down to the level of individual feedback items submitted on these pages.

There are more integration features with Google that we will be rolling out in the very near future, on top of the exciting features that we have already released. We will make sure to provide more detailed information about other integration services and new features in the coming weeks, so stay tuned for updates!

The benefits of web-analytics have been demonstrated far and wide, and the many millions of sites using Google Analytics speak for themselves. But the more evident the importance of Web-Analytics was, the more apparent it became that while knowing what your users did on your website is very important, knowing WHY they did it is what you need in order to understand your clients, and increase sales and revenues. This can only be achieved with the combination of feedback data and Web-Analytics, turning the information to actionable analytics.

Kampyle’s Integration with Google Analytics was designed to create an actionable, intelligent combination between 2 data sources that meet at specific, crucial intersections. These points of contact are shown in a simple, intuitive interface inside Kampyle’s Feedback Analytics section.

Using Kampyle’s Google Analytics integration, you can now:

- Benefit from Kampyle’s smart alerts, highlighting important information based on integrated data such as declines in traffic and/or feedback submission.

- Quickly indentify regional issues, by showing the countries where the most customer feedback was reported in comparison to general traffic.

- Quickly find out what the average grade and most reported issues were for the top landing and exit pages of your website.

….and much more!

Getting this crucial information is now possible using Kampyle’s Google Analytics Integration. Kampyle’s Google Analytics Integration solves the challenges associated with web analytics, while providing the only website feedback solution fully integrated with Google Analytics’ API.

You can start enjoying the benefits of Kampyle’s Google Analytics Integration today: no additional implementations or installations are necessary!

The Google Analytics integration feature is available for Silver service packages and higher. Click here to see it now, or here to upgrade!

Click here to register on Kampyle.

(P.S.)

We’ve only just released it, and there is already an important buzz around this new feature! Here are some of the things written about it on the web:

- “Q&A: Ariel Finkelstein on Kampyle and the future of analytics” (Econsultancy)

- “Customer Feedback Tool Integrates Google Analytics Data” (MediaPost)

- “Kampyle Adds User Feedback To Google Analytics (CEO Interview)” (VCCafe)

- “Kampyle offers reasons consumers abandon shopping carts” (BizReport)

Kampyle’s latest additions to the already impressive array of feedback analytics tools come in two sections: General Feedback Info, and Users’ Info.

The General Feedback Info contains information about the content of the submitted feedback itself, while the Users’ Info section contains information about the users who have submitted the feedback.

Here is some more detailed information about each new section, and its uses:

General Feedback Info

The General Feedback Info section provides website owners with the clear, detailed, and accessible data about the content of the collected customer feedback. Using the different pages of this section, website owners are able to save valuable time, getting the most elusive insights in seconds. The sub-menus of this section are:

Overview: provides the website owner with the main feedback “headlines” with regard to the content of the feedback. With detailed analysis of feedback over time, this section allows to quickly identify trends and changes.

Categorization: Lets website owners find out which feedback categories and sub-categories were most reported, and the average grades for each of these, thus identifying problems points in seconds.

Grade: Allows website owners to learn which issues are associated with the lowest grades to find and solve the most urgent problems.

Feedback Forms: Websites using multiple feedback forms are able to find out which issues were the most prevalent in each of the website feedback forms in use.

Languages: Websites using multiple language feedback forms can now quickly learn which issues are most common within each feedback form language in use, in order to identify country-related issues in seconds.

Users’ Info

The Users’ Info section gives the website owner the ability to quickly locate and understand the causes that lay behind the feedback submitted by users. By analyzing the data relating to the users who submitted feedback, website owners can gain tremendous insights on their users, and the ability to understand and fix problems in record time. The sub-menus of this section are:

Country: Allows website owners to find the connection between the feedback submitted and the location of the users who submitted it. Any issues of a regional nature will be quickly identified using this feature.

Browser: Allows website owners to instantly identify whether some issues reported by users are browser-related, making possible to solve them as quickly as possible.

Operating System: Lets website owners find out if certain reported issues are related to the operating systems in use by their users.

Browser Language: Using this tool, website owners can quickly find out whether issues reported are related to the browser language settings configured by users who reported feedback.

Screen Resolution: Lets website owners instantly identify whether issues reported by users are related to their screen resolution settings.

Color Depth: Allows website owner to quickly find out if issues reported by users are related to the color depth configuration of the users who reported them.

Cookies: This tool allows website users to instantly learn whether issues reported by users are related to their cookies settings.

These new analytics capabilities give Kampyle users amazing insights into the thoughts and needs of their customers, and are sure to help them understand customers, and increase sales and customer satisfaction.

Kampyle’s new Advanced Reporting features are available for Silver Premium account owners and higher. Click here to upgrade now!

In addition to these amazing new features, Kampyle will be rolling out new, more powerful features in the near future. So stay tuned for more updates and impressive Feedback Analytics features!

Here are some of the enhancements that you will encounter in the new Feedback Dashboard:

Feedback Timeline: This new chart will allow you to get an instant overview of the feedback status on your website. The chart displays the number of feedback items received on continuous timeline. One quick glance and you’ll be able to tell how many feedback items you have receive last month, compare to previous or the current months, indentify trends, and much more. With the Feedback Timeline, you’ll be able to measure your users’ sensitivity to changes in your website: new designs, new products, changes in the layout or even in service will quickly be reflected in this chart.

Feedback Headlines: Kampyle wants to help you get the important data without having to work hard for it. The Feedback Headlines do just that by bringing you 4 key figures in a clear, prominent display. Quickly learn the total number of feedback items received by your website, and the number of (unique) users who reported it. This will allow you to learn how active your website’s users are (on average) with regard to feedback. Using the Most Reported Feedback section, you can learn which issue seems to be the most dominant among your users. Lastly, use the Average Time on Site Before Feedback will help you to learn what kind of users submit feedback on your site. For instance, a very short average time on site before giving feedback may indicate, among other things, that users quickly are identifying a specific issue on your site within seconds of entering it.

Average Feedback Grade: Learn what is the current average grade that was given by your website’s users, in answer to the opening question on your feedback form. As a general measure of customer satisfaction, the Average Grade chart also shows you where you site stands in comparison to others by also displaying the global average grade of all websites using Kampyle. Use the Average Feedback Grade to see whether your website’s users are happy with your site or not, in just one instant.

Geographic Distribution: This interactive map intuitively displays the geographic distribution of users who have provided feedback on your website (darker shades represent higher feedback numbers). Place the cursor above a country to find out exactly how many feedback items were received from users from that location. The Geographic Distribution chart can help you, for instance, to immediately identify issues of a regional nature that have been reported by individual users.

Feedback Pie Charts: Our new pie charts help you to quickly get more information about the feedback your website has received, and how it is being managed. On the left, the “Feedback by Category” pie chart will show you the distribution of feedback by categories. On the right, The “Feedback by Status” chart will help learn how the feedback received is being managed – how many feedback items have or are being dealt with, and how many are still “new”. Using this tool, you will now be able to manage your feedback better than ever, by easily finding out whether you are up to date, or need to catch up on your feedback.

Are you a Premium Customer? Stay tuned! This latest change is only the beginning. Over the coming weeks, Kampyle will be making some great additions in the Feedback Dashboard…

Click here to login to your Kampyle account and enjoy these exiting new features now! Kampyle Premium Customers enjoy many more amazing features. Click here to upgrade your Kampyle account.