When someone runs a storefront business, there are several ways to ascertain why customers behave in certain ways, why they choose one product over another and why they might decide to walk out the door without making a purchase.  Business owners can observe customers’ expressions and body language, note which displays cause them to look twice and directly ask for feedback during 30-second chats in the store aisles.
Internet-based businesses of all sizes need that same insight into customer behavior, and they can get it in a more systematic, analytically rich …

Feedback analytics are valuable for companies of all sizes – the largest, multi-national brand needs to listen to its customers as much as the one-person business operating out of a small storefront.  The method of collecting, analyzing and acting on customer input is the same for any Kampyle user, big or small.  Beyond the egalitarian nature of feedback analytics, though, small businesses might find themselves coveting the marketing resources of their larger peers.
That’s why we admire the premise of John Jantsch’s blog, Duct Tape Marketing.  When we saw that he …

The Kampyle team is demonstrating and exhibiting at the upcoming Omniture Summit from March 2-5 in Salt Lake City, Utah.
At the summit, the Kampyle team will provide conference attendees with a first look at our upcoming integration with Omniture. If you are interested in receiving a personal demonstration at our booth, please email us at: sales at Kampyle dot com, or call us at 646 452-9480.
As a showcase sponsor of the summit, Kampyle is offering its customers a $100 discount on conference registration. Take advantage of this incentive and head …