When someone runs a storefront business, there are several ways to ascertain why customers behave in certain ways, why they choose one product over another and why they might decide to walk out the door without making a purchase.  Business owners can observe customers’ expressions and body language, note which displays cause them to look twice and directly ask for feedback during 30-second chats in the store aisles.

Internet-based businesses of all sizes need that same insight into customer behavior, and they can get it in a more systematic, analytically rich manner than their onsite counterparts.  Our recently announced bilateral integration with Omniture gives our joint customers the answers to critical questions that affect every aspect of their business.   

Omniture tells businesses WHAT is happening on their Web sites; Kampyle Feedback Analytics explains the WHY. The possible questions businesses can now answer are endless, and the results will be higher conversion rates, reduced churn and improved customer satisfaction.

Our partnership with Omniture is one more way we’re enabling you to know your customers better, even more so than if you observed and spoke with them directly in a traditional shop.  Learn more about our newest integration with Omniture in our resource center.

Feedback analytics are valuable for companies of all sizes – the largest, multi-national brand needs to listen to its customers as much as the one-person business operating out of a small storefront.  The method of collecting, analyzing and acting on customer input is the same for any Kampyle user, big or small.  Beyond the egalitarian nature of feedback analytics, though, small businesses might find themselves coveting the marketing resources of their larger peers.

That’s why we admire the premise of John Jantsch’s blog, Duct Tape Marketing.  When we saw that he recently highlighted Kampyle as one of his favorite new discoveries of the week, we were pleased, because Jantsch’s views on the potential of small businesses complement our own.  It doesn’t take a lot of money or an enormous staff to make better marketing decisions.  It takes knowledge.  It takes an understanding of customer behavior and motivation.

Jantsch is a marketing and digital technology coach, and he shares strategies, ideas and resources via his blog – a worthwhile read for small business owners.  Also, check out his book when you can as it is full of helpful details and resources.

The Kampyle team is demonstrating and exhibiting at the upcoming Omniture Summit from March 2-5 in Salt Lake City, Utah.

At the summit, the Kampyle team will provide conference attendees with a first look at our upcoming integration with Omniture. If you are interested in receiving a personal demonstration at our booth, please email us at: sales at Kampyle dot com, or call us at 646 452-9480.

As a showcase sponsor of the summit, Kampyle is offering its customers a $100 discount on conference registration. Take advantage of this incentive and head out to ski country for three days full of training and education from Omniture partners, customers and industry experts.

To get a $100 discount from Kampyle, please email us at: sales at Kampyle dot com, and we’ll send you the coupon code.

We will release more details of this new integration with Omniture closer to the date of the summit, so stay tuned to our blog for more information.

In addition to general sessions with marketing pioneer Seth Godin and Wired Magazine Co-Founder John Battelle, the summit will feature more than 50 breakout sessions on topics including optimizing marketing ROI, customer engagement and conversion optimization tactics.

We hope to see you there!

The Kampyle team.

An informed e-tailer leverages his greatest asset – customer feedback – to turn casual visitors into loyal, returning purchasers. EyeBuyDirect.com, the leading online eyeglasses shop, is using Kampyle to do just that.

After moving from a basic quantitative analytics solution to Kampyle’s Feedback Analytics, EyeBuyDirect.com saw an immediate benefit. With a clear understanding of why its customers make certain choices online, EyeBuyDirect.com now has a conversion rate of at least 30 percent and a reliable method for optimizing inventory based on clearly communicated customer wishes.

EyeBuyDirect.com uses Kampyle to answer business questions critical to its success:

• Where should we place ads?
• Which frames should we stock in greater quantities?
• Which products should we stop selling?
• Are customers more likely to buy if they use our virtual dressing room?
• Does our Web site make it easier or more difficult for customers to complete purchases?

Kampyle Feedback Analytics deliver detailed answers to these queries, as well as to the all-important question of why customers make the choices they do. It is that level of personal input that helps EyeBuyDirect.com and thousands of other Kampyle users move their customers from “window shoppers” to satisfied buyers.

Read more about Kampyle and EyeBuyDirect.com in our resource center.

Kampyle is starting off the New Year with a partnership that will mean even greater customer insight for our users. Today, Kampyle announced it is the first partner for Nedstat’s User Experience platform, a Web analytics solution that uses behavioral insights to optimize customer interactions.

This is a partnership that offers Kampyle and Nedstat users access to the five W’s – who, what, when, where, and the elusive WHY – all in one integrated view.

Joint customers can take advantage of the bilateral integration to analyze and act on the same data regardless of whether they are accessing it via Kampyle or Nedstat’s Sitestat solution. The complete integration is easy to use and helps companies answer the critical question of “why” behind their users’ behavior.

This partnership extends Kampyle’s value proposition to a much broader market of users worldwide. Joint Kampyle/Nedstat users can now easily bring the customer’s voice into their analytics to gain a real understanding of usability, satisfaction rates and user experience.

See our press release with Nedstat for more information.

We are proud to announce today that we are strengthening our presence in the Japanese market with the launch of the Kampyle website in Japanese (www.kampyle.jp). The launch of the new Japanese Kampyle website is the fruit of our new partnership with Yokohama-based company Infinet Inc., who will be offering local sales and support services in Japanese.

Kampyle has been available for Japanese websites (as well as websites from other countries) for a long time, offering a translated feedback form in Japanese as well as the ability to translate and create customized feedback forms in Japanese. And indeed, we’ve had the privilege of providing Feedback Analytics Services to tens of thousands of customers from 191 countries and in 60 languages. But having identified Japan as a particularly strategic market, we’re committed to growing our business activities there.

Our new partners in Japan – Infinet Inc. has been offering Japanese websites with Web Analytics Consultation services for over 10 years, making it an established company that knows and understands the Japanese market better than anyone out there. Infinet CEO, Tomokazu Tabata:”We are excited to announce the partnership with Kampyle because it allows us to offer the best solution to our Japanese customers. When it comes to offering a clever, reliable business solution, Kampyle is beyond compare.”

We are happy to take this opportunity to invite Japanese customers to visit Kampyle.jp today, and start improving their site, service and customer satisfaction today with Kampyle Feedback Analytics.

Click here to read Kampyle’s Press Release on the launch of Kampyle.jp in partnership with Infinet.

The benefits of web-analytics have been demonstrated far and wide, and the many millions of sites using Google Analytics speak for themselves. But the more evident the importance of Web-Analytics was, the more apparent it became that while knowing what your users did on your website is very important, knowing WHY they did it is what you need in order to understand your clients, and increase sales and revenues. This can only be achieved with the combination of feedback data and Web-Analytics, turning the information to actionable analytics.

Kampyle’s Integration with Google Analytics was designed to create an actionable, intelligent combination between 2 data sources that meet at specific, crucial intersections. These points of contact are shown in a simple, intuitive interface inside Kampyle’s Feedback Analytics section.

Using Kampyle’s Google Analytics integration, you can now:

- Benefit from Kampyle’s smart alerts, highlighting important information based on integrated data such as declines in traffic and/or feedback submission.

- Quickly indentify regional issues, by showing the countries where the most customer feedback was reported in comparison to general traffic.

- Quickly find out what the average grade and most reported issues were for the top landing and exit pages of your website.

….and much more!

Getting this crucial information is now possible using Kampyle’s Google Analytics Integration. Kampyle’s Google Analytics Integration solves the challenges associated with web analytics, while providing the only website feedback solution fully integrated with Google Analytics’ API.

You can start enjoying the benefits of Kampyle’s Google Analytics Integration today: no additional implementations or installations are necessary!

The Google Analytics integration feature is available for Silver service packages and higher. Click here to see it now, or here to upgrade!

Click here to register on Kampyle.

(P.S.)

We’ve only just released it, and there is already an important buzz around this new feature! Here are some of the things written about it on the web:

- “Q&A: Ariel Finkelstein on Kampyle and the future of analytics” (Econsultancy)

- “Customer Feedback Tool Integrates Google Analytics Data” (MediaPost)

- “Kampyle Adds User Feedback To Google Analytics (CEO Interview)” (VCCafe)

- “Kampyle offers reasons consumers abandon shopping carts” (BizReport)

Kampyle’s flagship product – Website Feedback Analytics is celebrating its 1^st anniversary, and there is a lot to celebrate!

Only one year after the launch, thousands of websites are using feedback analytics as a way to improve customer satisfaction, and increase conversion and ROI. And these aren’t just slogans – Kampyle feedback reports show that overall user satisfaction from websites using Kampyle has increased by 17% during the last year!

We’ve served over 5 million feedback forms over the past year, to users in 191 countries. Website owners from over 100 countries are using Kampyle’s feedback form in 18 languages. Kampyle’s more than 10000 customers, operating in over 20 industries have used Kampyle to improve their websites.

Over the past year Kampyle has partnered up with some of the web’s most respected companies such as Amdocs, GoDaddy, Constant Contact, Bronto, oDesk and A2 Hosting.

Responding to increasingly high demand for new features, we have has recently launched our line of Premium Services which will be gradually introduced over the next few months. Although our clients already regard Kampyle as a “must-have” service, we are planning new features that will have online businesses come to see Kampyle as a cornerstone of communication with clients.

Kampyle’s first anniversary is a great opportunity for us to thank you, our customers, for choosing Kampyle, and to reaffirm our commitment to you: to keep providing you with the best Feedback Analytics service available on the web.

To login to Kampyle click here.

Kampyle is happy to announce its new partnership with leading email marketing tools provider Constant Contact. Kampyle has been making important steps forward creating valuable new partnerships for the benefit of our clients, and this new partnership is without a doubt yet another step in that direction.

Constant Contact helps small businesses, associations, and nonprofits connect with their customers, clients, and members. Constant Contact champions the needs of small organizations and provides them with an easy and affordable way to build successful, lasting customer relationships.

This is why Kampyle and Constant Contact are natural partners: both companies provide their clients with a new, efficient communication channel with their customers. Many of Kampyle’s clients are SMBs who need new, innovative, and efficient solutions to stay in touch with their customers. Kampyle is always committed to provide its customers with an ever improving set of services and features, so we are happy to provide them with a great and affordable option, specialized in the needs of small businesses, associations, and nonprofits. With that in mind, Kampyle is glad to offer Constant Contact’s capabilities to enhance the suite of features and services enjoyed by our customers, and their ability to communicate and dialogue with clients.

Click here to read more about Constant Contact

Click here to register on Kampyle.

Kampyle is always seeking powerful new partnerships with companies that share our passion for unique, professional services. That is why we are very proud of our new partnership with oDesk. An industry leader, oDesk is a marketplace for online workteams, with the best business model for buyers and providers.

oDesk is a true asset as a partner, exposing Kampyle to buyers and providers in the world of online workteams that will be able to make great use of Kampyle in their present and future projects. For these buyers and providers, Kampyle is a great professional tool and a true competitive advantage in the form of a unique added value service.

In addition, here at Kampyle, we can now recommend oDesk as a great solution for some of the issues reported by users. As Kampyle customers know, some issues reported by users in Kampyle’s feedback forms are of a technological nature. Small and medium sized websites do not always have the resources needed to regularly answer all technical requirements and feature requests of their clients. oDesk is a perfect solution for those businesses, allowing them to find the best solutions, one project at a time.

We are sure that our partnership with oDesk will result in many satisfied customers on both sides.

Click here to read more about oDesk

Click here to register on Kampyle.