A few weeks ago, we published a post about the different processes that exist in every website.
The post’s premise was that every website consists, at its core, of different processes. These processes are groups of pages that were designed to achieve a common goal (e.g. information, conversion, search results, advertising, payment and many more). It is for that reason, that “Process Level Feedback” is the best approach to understand how your website is performing and what you can do to get better results from it.
As promised, we wanted to follow …

We have just published a great new case study with SurfStitch.com – one of our customers in Australia.
SurfStitch is Australia’s #1 online surf store and aims to be the first name in action sports fashion and accessories, by providing the best brands, biggest range and second to none customer service.
SurfStitch joined Kampyle because they wanted to listen to their customers and … “give them what they really wanted and not what we think they like.”
They chose Kampyle because its Process-level approach seemed to best suit their objective of using customer …

“If you can’t describe what you are doing as a process, you don’t know what you’re doing.”

W. Edwards Deming

What is a process? A process is a part of the website that was created with a specific target in mind. It usually includes many pages working together for a common goal.
Every site has processes: registration, searching items, purchasing, shipping and more.
Every site has goals: selling …