Customers are savvy creatures. They know how to find the best product, the best price and the best way to grab a company’s attention when they have problems.
A recent article at MediaPost highlights The 2009 Cone Consumer New Media Study, which found that more customers are using new media – Twitter, Facebook, blogs, YouTube and other social networks – to let corporations know when they are unhappy. Sixty-one percent of the new media users surveyed in September 2009 said they expect companies to solve problems and provide product or service …

An informed e-tailer leverages his greatest asset – customer feedback – to turn casual visitors into loyal, returning purchasers. EyeBuyDirect.com, the leading online eyeglasses shop, is using Kampyle to do just that.
After moving from a basic quantitative analytics solution to Kampyle’s Feedback Analytics, EyeBuyDirect.com saw an immediate benefit. With a clear understanding of why its customers make certain choices online, EyeBuyDirect.com now has a conversion rate of at least 30 percent and a reliable method for optimizing inventory based on clearly communicated customer wishes.
EyeBuyDirect.com uses Kampyle to answer business questions …

Here at Kampyle, one of our biggest priorities is helping our online retail customers get ready for the holiday season using our Kampyle for Websites solution, which provides Feedback Analytics based on customer opinions. Industry analysts are projecting a sales increase of eight percent from 2008, resulting in a total $44 billion holiday season. This is great news for e-tailers’ bottom lines, if they can convert visitors to customers.
We asked a few of our online retail customers using Kampyle to give us some of their immediate recommendations for increasing engagement …