It doesn’t take magic for a company to transform an unhappy customer into a satisfied, loyal cheerleader for its brand. It takes an effort to listen and a dedication to turning customer feedback into action.
InkJetSuperstore.com, a reseller of printer consumable products, saw that formula for transformation come to life when it implemented Kampyle. Since adding feedback analytics to its Web site, InkJetSuperstore.com has experienced an 8 percent increase in conversion rates and a 5 percent reduction in phone calls to customer service. When the company receives negative feedback from a …

Customers are savvy creatures. They know how to find the best product, the best price and the best way to grab a company’s attention when they have problems.
A recent article at MediaPost highlights The 2009 Cone Consumer New Media Study, which found that more customers are using new media – Twitter, Facebook, blogs, YouTube and other social networks – to let corporations know when they are unhappy. Sixty-one percent of the new media users surveyed in September 2009 said they expect companies to solve problems and provide product or service …

An informed e-tailer leverages his greatest asset – customer feedback – to turn casual visitors into loyal, returning purchasers. EyeBuyDirect.com, the leading online eyeglasses shop, is using Kampyle to do just that.
After moving from a basic quantitative analytics solution to Kampyle’s Feedback Analytics, EyeBuyDirect.com saw an immediate benefit. With a clear understanding of why its customers make certain choices online, EyeBuyDirect.com now has a conversion rate of at least 30 percent and a reliable method for optimizing inventory based on clearly communicated customer wishes.
EyeBuyDirect.com uses Kampyle to answer business questions …