When someone runs a storefront business, there are several ways to ascertain why customers behave in certain ways, why they choose one product over another and why they might decide to walk out the door without making a purchase.  Business owners can observe customers’ expressions and body language, note which displays cause them to look twice and directly ask for feedback during 30-second chats in the store aisles.
Internet-based businesses of all sizes need that same insight into customer behavior, and they can get it in a more systematic, analytically rich …

Twiddy & Company, an online vacation rental provider for the Outer Banks of North Carolina, has been in business for more than 30 years. It would have been easy for Twiddy to lean on its long history rather than looking for new ways to engage directly with customers, but the forward-thinking company wondered whether it could improve customer experience by soliciting direct feedback.
Twiddy integrated Kampyle with Google Analytics and quickly saw a correlation between specific customer input and high bounce rates on certain pages of its site. Within just the …

Feedback analytics are valuable for companies of all sizes – the largest, multi-national brand needs to listen to its customers as much as the one-person business operating out of a small storefront.  The method of collecting, analyzing and acting on customer input is the same for any Kampyle user, big or small.  Beyond the egalitarian nature of feedback analytics, though, small businesses might find themselves coveting the marketing resources of their larger peers.
That’s why we admire the premise of John Jantsch’s blog, Duct Tape Marketing.  When we saw that he …