Many conversations we have had over the past year have revealed to us that there is a certain amount of confusion among website owners regarding the feedback tools available to them on the web. Many of them feel confused, or are not aware of the differences between the various services such as “Voice of Customer”, “Surveys”, “Feedback Analytics” etc. That’s why we thought they could benefit from a post explaining the available methodologies to collect the website users’ subjective data and the differences between them.
More and more website owners today …