A few weeks ago, we published a post about the different processes that exist in every website.
The post’s premise was that every website consists, at its core, of different processes. These processes are groups of pages that were designed to achieve a common goal (e.g. information, conversion, search results, advertising, payment and many more). It is for that reason, that “Process Level Feedback” is the best approach to understand how your website is performing and what you can do to get better results from it.
As promised, we wanted to follow …

“If you can’t describe what you are doing as a process, you don’t know what you’re doing.”

W. Edwards Deming

What is a process? A process is a part of the website that was created with a specific target in mind. It usually includes many pages working together for a common goal.
Every site has processes: registration, searching items, purchasing, shipping and more.
Every site has goals: selling …