Kampyle Blog > SaaS Knowledge Base > Lecture I: 10 Laws of Building a SaaS Company in Israel

Lecture I: 10 Laws of Building a SaaS Company in Israel

March 15, 2011 – Microsoft, Raanana
Ariel Finkelstein, Kampyle CEO And Philippe Lang, COO of WinBuyer

“10 Laws of Building a SaaS Company in Israel”
By Ariel Finkelstein, Kampyle CEO

So you’ve decided that you want to open a SaaS start-up – congratulations! That’s a great first step!But do you really understand what challenges you’re facing? Most Israeli companies are run by great technical teams but when it comes to execution there is still a huge gap. SaaS is all about execution and if you don’t realize this you’ll never succeed. What business model would be correct for your company and product? What does it take to support each business model and how hard would it be to do that in Israel? This presentation will help new and growing SaaS companies in Israel to better understand the challenges they are likely to face, and most importantly – how to identify them, overcome them, and succeed.

Download link: 10 Laws of Building a SaaS Company in Israel – Ariel Finkelstein – Kampyle.

“Choosing the right Go-to-Market Strategy”
By Philippe Lang, COO of WinBuyer

Launching a new SaaS start-up? One of the first challenges is determining which market to target: SMB or Enterprise. Obviously, the decision will have a major impact on your go-to-market plan, and will likely shape the company’s first years of its life. Your product, marketing, sales and support strategies will all flow from that initial decision. This presentation provides some points to help companies decide the best approach based on existing product, resources, contacts and personnel skills.

Download link: Choosing the right Go-to-Market Strategy – Philippe Lang – WinBuyer.

Audio files:

Ariel Finkelstein’s Lecture
Philippe Lang’s Lecture
Remark: the sound quality is a bit poor, so please use external speakers for high volume.