Kampyle Blog > SaaS Knowledge Base > Lecture II: Selling SaaS Online

Lecture II: Selling SaaS Online
By Ariel Finkelstein, Kampyle CEO, and Sharon Magen, VP of Sales and Business Development at ClickTale
May 03, 2011 – IBM Petach Tikva

“No Touch Sales” for the SMB go-to-market is not easy!”
By Ariel Finkelstein, Kampyle CEO

In “No Touch Sales” you need to drive traffic to the web site using SEM, SEO, Viral, Inbound Marketing, etc. Visitors convert to paying customers without any need for salespeople. Therefore the product needs to be simple, easily understood, and must have a compelling value proposition. If your monthly price is over $50 and you want to sell online, this presentation is for you. It addresses main points of “No Touch Sales” for SMB’s: Product, website design, usability, Inbound Marketing, pricing, packages, etc.

Download link: 10 Laws of Building a SaaS company in Israel_Selling SaaS Online

“Selling SaaS Online”
By Sharon Magen, VP of Sales and Business Development at ClickTale

Want to sell your products automatically online without the need to hire direct sales? Today, many companies are turning over substantial amount of revenues through their websites without the need to build an extensive sales organization. Having an efficient, self-service, transactional site could be the way for you to grow your business.
In this lecture I will talk about some of the things you’ll need to know in order to successfully sell online and scale your business while keeping your expenditure low.

Download link: Selling SaaS Online – Sharon Magen – ClickTale.