Lecture IV: SaaS Sales and Professional Services
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SaaS Sales and Professional Services – The Hottest Wedding Of The Year
Presenters:
Ariel Finkelstein, CEO & Co-Founder of Kampyle
David Leigh, VP Professional Services Sales of Kampyle
Panel Members:
Gabi Berger, Head of Customer Services at ClickTale
Jonatan Gottfried, Manager of Customer Care at Liveperson.
September 25, 2011 – IDC, Herzeliyah
DOWNLOAD THE PRESENTATIONS…
“SaaS Sales and Customer Service”
By Ariel Finkelstein, Kampyle CEO
Customer Service is not only a must have in SaaS companies but also a great revenue channel that if used correctly can take your company to great heights.
Ariel discusses the different SaaS “go-to-market” models that require customer services; when to build this service; and how to generate new revenues from an activity that traditionally seemed to be a loss-maker for a SaaS start-up.
Download link: SaaS Sales and Customer Service
“The SaaS World of Client Services”
By David Leigh, VP Professional Services Sales at Kampyle
Account Management, Customer Care, Professional or Customer Services, you can call it what you like. Once the dust has settled and the sales are closed, your ability to deliver consistent, repeatable and scalable customer satisfaction – ideally based on tangible customer success – is what will ultimately determine your long term business success. So once you have your go to market and business models aligned, it’s time for a detailed look at the challenges and solutions for building a successful customer care strategy.
Download link: The SaaS World of Client Services.
LISTEN TO THE RECORDINGS…
… please bear with us until we receive the audio files. You might want to follow up and get updates via our Twitter hashtag #SaaS_Isarel.
FURTHER READINGS…
As mentioned during the lecture, here is the link to MUST-READ material at Bessemer Venture Partners. Dive right into their ecxcellent Cloud Computing Practice Overview.
Enjoy!
We hope to see you at the next lecture!








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