Kampyle Blog > SaaS Knowledge Base > Selling SaaS to Enterprises

Selling SaaS to Enterprises: Art or Science?

Presenters:
Ariel Finkelstein, CEO & Co-Founder of Kampyle
Jim Dicso, President & Chief Revenue Office of SundaySky and former EVP Sales & Service at LivePerson

November 6, 2011 – IBM, Petach Tikva

DOWNLOAD THE PRESENTATIONS…

“Selling SaaS to Enterprises”
By Ariel Finkelstein, Kampyle CEO

Ariel’s presentation focuses on when and how a SaaS start-up should consider targeting Enterprise sales.
Before setting up Inside Enterprise Sales consider aspects such as your SaaS Enterprise “Go to Market”, your B2B SaaS Company Lifecycle, the Enterprise Sales Learning Curve, Lead Generation and Lead Nurturing Funnels, and if you are able to back up your Enterprise Sales with Professional Services.

Download link: Selling SaaS to Enterprises

“Selling SaaS to Enterprises: Art or Science?”
Jim Dicso, President and Chief Revenue Office of SundaySky

Those who have been to the lecture, already know Jim’s answer – Enterprise Sales is 90% science and 10% art – here art representing the personality of the sales person.
In his lecture Jim reviewed the strategies, tactics, and real-world case study examples that enabled LivePerson to grow revenue from $17M to $96M in six years and shared how he is bringing these strategies and tactics to SundaySky, a venture-backed SaaS start-up founded in Israel.

Download link: Selling SaaS to Enterprises: Art or Science?.

LISTEN TO THE RECORDINGS…

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