Kampyle Blog > SaaS Knowledge Base > SaaS Reading Room

Welcome to the SaaS Reading Room
Following our motto: “Seek wisdom, share knowledge” (or was it: “Get rich and get a Porsche”?) we share here some helpful resources with you while establishing or running a SaaS company. If you would like to suggest us a link, please contact us via email.

Certainly one of our favorite readings! The OpenView Labs website shares expertise and approaches for building expansion stage technology companies. Their overarching mission is to produce actionable and digestible ideas and inspiration that help our readers build great companies.

While there is a lot to read and check out at OpenViews, here is a link to the e-book we recommend: Building Your Sales Funnel: How to Create an Outbound Prospecting Machine.

Bessemer has been an advocate of Software-as-a-Service (SaaS) for more than a decade, investing in early pioneers in this high-growth market segment such as Trigo, Cyota, Postini and Verisign.

You will find there a wealth of information spanning from whitepapers, tools, articles and presentations. Here is are some examples:

• Bessemer’s Top 10 Laws of Cloud Computing – Winter 2010 Release
• The Bessemer 5 C’s of SaaS Finance – Presented at Dreamforce 08

• Measuring Sales & Marketing efficiency: the CAC ratio

• Growing Your Business in a Slow Economy – SIIA On Demand Panel, Nov. 08
• Death Sentence for SaaS…or for Lawson

• SaaS business metrics: why are they different?
• Software 2.0: How the use of internet is transforming the software industry

• What’s Great for the Customer is Great for SaaS adoption

• SaaSy Security Suits SMB
• The True Cost of Venture Debt

• Building Your SaaS Sales Compensation Plan
• Laughing Out (c)Loud

Montclair Advisors provides personalized Software-as-a-Service advisory services designed to help SaaS-based and non-SaaS-based software companies to optimize their business models, improve revenues, control costs and deliver world-class software.

Montclair Advisors website and blog are great resources to follow-up on SaaS developments. Our reading tip: SaaS Makes Good Sense, Even in a Recession

Or click on this link to access Montclair Advisors Public SaaS Index to see which firms offer leading SaaS solutions.

We would like to extend your special thanks to Trish Bertuzzi, President & Chief Strategist at The Bridge Group, Inc. for this outstanding set of material developed by The Bridge Group. The Bridge Group is an Inside Sales Consulting & Implementation firm.

• Sales Onboarding, PDF
• Inside Sales for SaaS Companies – Metrics & Compensation Report, Research Report
• Lead Generation Metrics & Compensation Report, Research Report
• Inside Sales Metrics & Compensation Report, Research Report
• Sales Speaks: Perceptions & Ponderings on Marketing Leads, E-book
• Building Inside Sales: Framing a Best Practice Group, E-book
• Periodic Table of Inside Sales Metrics,PDF
• Inside Sales Thinkers, Builders & Consultants,PDF
• Inside Sales Productivity Kit,ZIP file

Trisha also recommends the LinkedIn Group Inside Sales Experts for networking and finding up-to-date info.