Big data has been receiving increased attention in the business community as a very important trend and growth area. This was most recently underscored by big data company, Splunk, enjoying a highly publicized and successful IPO last week. The articles recommended below, illustrate, in a practical, down-to-earth way, the enormous business value that big data [...]

A1, Austria’s leading communications provider, recently rolled-out Kampyle’s feedback solution across their online support centers, new community forums and sales funnels on their website. With over 5.2 million mobile users and more than 2.3 million fixed access lines, A1 is using the feedback for providing an improved user experience for customers managing their accounts, interacting [...]

Some of your customer just gave you a score of 7 or 8 (on the Net Promoter scale), establishing them as Passives. While not as negative as Detractors, this group still brings little positive energy to your business. They are not too likely to recommend your product or service, and are more easily persuaded to [...]

As companies become increasingly customer-centric, online feedback is playing a major role in ensuring that the voice of the customer is heard, loud and clear. Quick, intuitive and easy-to-use feedback forms have definitely made a significant impact in getting more customers to share their concerns and issues. However, sometimes, words are just not good enough [...]