Are you overwhelmed by all the headlines, blogs and consultants proclaiming that everyone must jump on the social marketing bandwagon? Are you uncertain how to fully incorporate social media into your online marketing strategy? If you are, don’t worry – you are in good company. Over 85% of companies surveyed by Harvard Business Review admitted [...]

Worth Reading: Article Suggestion of the Week The impact of social media is overwhelming: First it changed our perception and use of the Internet, then online marketing discovered it as a new possibility. By now it became an imperative for the marketing mix of serious online businesses. Currently e-commerce searches for ways to take advantage [...]

After a number of recent, widely reported stories of companies getting slammed on Twitter and Facebook for poor customer relations, businesses are learning that the cost of not engaging with customers is great, and it is public. Nestle is the latest brand to see consumers mobilize online, most recently in response to corporate policies regarding [...]