As companies become increasingly customer-centric, online feedback is playing a major role in ensuring that the voice of the customer is heard, loud and clear. Quick, intuitive and easy-to-use feedback forms have definitely made a significant impact in getting more customers to share their concerns and issues. However, sometimes, words are just not good enough [...]

This is a guest post by Ben Lang, founder of EpicLaunch.

We’re starting a new initiative to get our customers to blog about their experience with Kampyle or on any topic that would interest our readers and customers. If you have an interesting story to tell, and would like to post it on this blog, please feel free to let us know.

One day last week I received feedback from a reader informing me that he was bothered by an advertisement on my blog. The ad led to a landing page that his security system, AVG, had tagged as unsafe. So I did what every responsible blogger should do: I requested it be removed from my blog and sent a refund to the advertiser.

We have always urged Kampyle users to customize every aspect of their feedback form to match their site and their customers’ needs and interests. It was clear to us from the beginning that the customization of the feedback form is a way to makes it an integral part of the website, and is therefore a very important part of getting the best, most helpful feedback from your customers.

It’s quite simple, really: the more relevant the feedback form, the more relevant the feedback.

As announced last week, we have just hosted a webinar: “How Visitor Feedback Can Boost Sales & Enhance Your Site”.

The webinar was a great success: 3 businesses told attendees how they managed to use and leverage feedback in different ways to enhance their business processes, improve their site and increase sales.

For those of you who were not able to attend, or those who did and wish to see it again – we’re happy to bring you the recorded webinar here on our blog.