Kampyle clients know that when collecting online customer feedback, you can immediately and automatically follow-up with customers by sending them customized auto-reply emails (based on business rules). You can also post messages to the Facebook wall of customers who connected with your site via Facebook Connect. These inbound marketing efforts are great for branding, providing [...]

We want to thank Lisa Barone of OutSpoken Media fame for her great article Turning Your Web site Into A Lead Gen Magnet. Not only was it an excellent read, it led us to Demandbase’s recent study about corporate websites and lead generation for B2B companies. The informative report underscored so much of what we [...]

The essence of good inbound marketing or online lead generation is to get the customer to WANT your service or product. All without you pushing, pulling or forcing a hard sell. The below Heineken commercial, although a bit controversial (it seems to have been removed from Heineken’s official Youtube channel), elegantly makes this point. Heineken [...]

Great inbound marketing can actually start in your outbox. You know, those standard confirmation emails that you send out to customers who just purchased something from your business. Not only are they great for confirming order or shipping details – they have huge, latent marketing potential, far beyond any other type of email campaign. Put [...]