With smart phone use, SMS and the mobile app market growing rapidly, the opportunities to engage your customers, uncover their pain-points and enhance their experiences – mobile or otherwise – are enormous. While every business needs to evaluate what method would work best for asking customers for satisfaction-related feedback, most organizations can capitalize on the [...]

What a great article of Todd Wassserman in Mashable about QR codes campaigns that completely failed! We are about 23 hours after its publication and it already got re-tweeted 4,801 times, including a tweet by me of course. While the brands that ran these campaigns might mourn over the money spent, we thankfully turn their [...]

I get homesick once in a while. I long for the little Austrian village – surrounded by lakes, hills and mountains – where I grew up. Way back then and still today the time between Christmas and New Year is cookie time. Or more precisely: it is the time all housewives will start a friendly [...]

QR codes might be familiar to you, especially if you use a smart phone – but if you have never heard of them, don’t worry. These codes, although increasingly common, are still not really mainstream. So what are they exactly, and why should you be interested in them? A QR code is a 2-D barcode [...]