What a great article of Todd Wassserman in Mashable about QR codes campaigns that completely failed! We are about 23 hours after its publication and it already got re-tweeted 4,801 times, including a tweet by me of course. While the brands that ran these campaigns might mourn over the money spent, we thankfully turn their [...]

I get homesick once in a while. I long for the little Austrian village – surrounded by lakes, hills and mountains – where I grew up. Way back then and still today the time between Christmas and New Year is cookie time. Or more precisely: it is the time all housewives will start a friendly [...]

QR codes might be familiar to you, especially if you use a smart phone – but if you have never heard of them, don’t worry. These codes, although increasingly common, are still not really mainstream. So what are they exactly, and why should you be interested in them? A QR code is a 2-D barcode [...]

This week Kampyle is presenting its m-commerce (or mobile commerce) solution, at the IRCE 2011. Besides better reporting and mobile browsing capabilities, (see related blog post: Feedback and Lead Generation Going Mobile) the newest development is a giant leap forward for mobile lead generation: Kampyle has integrated QR code functionalities to its current offering. Just [...]