Are you overwhelmed by all the headlines, blogs and consultants proclaiming that everyone must jump on the social marketing bandwagon? Are you uncertain how to fully incorporate social media into your online marketing strategy? If you are, don’t worry – you are in good company. Over 85% of companies surveyed by Harvard Business Review admitted [...]

Day 2 at IRCE 2011 was marked by two outstanding speakers, Christopher Payne, head of North American Marketplaces for eBay, and Arianna Huffington of the Huffington Post. Both emphasized that today is a time of change and experimentation, because the online revolution is happening right here and now. Christopher Payne went way back to the [...]

Worth Reading: Article Suggestion of the Week The impact of social media is overwhelming: First it changed our perception and use of the Internet, then online marketing discovered it as a new possibility. By now it became an imperative for the marketing mix of serious online businesses. Currently e-commerce searches for ways to take advantage [...]

Google +1 hit the press last week and although it is still in an experimental state we wonder if this new personalized ranking feature on Google search result pages will really give Google an edge in social media. Reading about Google +1 we could not help having a déjà vu: Remember Jimmy Wales Wikia Search [...]